Greenation Management and Business Review
Vol. 1 No. 2 (2025)
Greenation Management and Business Review (April 2025)
May 2025
Articles
Determinasi Keputusan Pembelian Melalui Minat Beli: Electronic Word of Mouth (E-Wom) dan Kualitas Produk (Literatur Review)
Tiara Nurul Sya’adah; Hapzi Ali; Haryudi Anas
Determinasi Keputusan Pembelian: Citra Merek dan Promosi (Literature Review Manajemen Pemasaran)
Putri Zahrani; Siska Aprelyani
Pengaruh Citra Merek, Kualitas Produk, Dan Kepercayaan Konsumen Terhadap Kepuasan Pelanggan Brand The Originote (Studi Pada Marketplace Tiktok)
Nandita Syafa Aunila; Andrian Andrian; Haryudi Anas; Afif Maulana Ibrahim
Pengaruh Kualitas Produk, Persepsi Harga dan Citra Merek Terhadap Kepuasan Pelanggan pada MarketPlace Shopee Produk Kosmetik Wardah (Studi Kasus Mahasiswa FEB Prodi Manajemen Angkatan 2021 Universitas Bhayangkara Jakarta Raya)
Nadya Fadhilah Azzahra; Andrian Andrian; Haryudi Anas; Afif Maulana Ibrahim
The Influence of Celebrity Endorsement and Brand Love on Purchase Intention
Andri Catur Trissetianto
The Role of TikTok in Shaping Gen Z's Brand Loyalty and Consumer Behavior
Andri Catur Trissetianto; Hapzi Ali