Greenation Scholars Open Access Journal

Greenation Management and Business Review

Vol. 1 No. 2 (2025)

Greenation Management and Business Review (April 2025)

May 2025

Articles

Building Employee Loyalty: A Literature Review of the Effects of Pay Structure Work Experience, and Leader Support

Hamdi Yudistira; Royan Sitanggang; Sri Rahayu Rahmadhani; Roef Efindro; M. Havidz Aima

2026 pp. 98-107 DOI 10.38035/gmbr.v1i2.790

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Determinasi Keputusan Pembelian Melalui Minat Beli: Electronic Word of Mouth (E-Wom) dan Kualitas Produk (Literatur Review)

Tiara Nurul Sya’adah; Hapzi Ali; Haryudi Anas

2025 pp. 90-97

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Determinasi Keputusan Pembelian: Citra Merek dan Promosi (Literature Review Manajemen Pemasaran)

Putri Zahrani; Siska Aprelyani

2025 pp. 84-89 DOI 10.38035/gmbr.v1i2.930

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Pengaruh Citra Merek, Kualitas Produk, Dan Kepercayaan Konsumen Terhadap Kepuasan Pelanggan Brand The Originote (Studi Pada Marketplace Tiktok)

Nandita Syafa Aunila; Andrian Andrian; Haryudi Anas; Afif Maulana Ibrahim

2025 pp. 55-70 DOI 10.38035/gmbr.v1i2.791

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Pengaruh Kualitas Produk, Persepsi Harga dan Citra Merek Terhadap Kepuasan Pelanggan pada MarketPlace Shopee Produk Kosmetik Wardah (Studi Kasus Mahasiswa FEB Prodi Manajemen Angkatan 2021 Universitas Bhayangkara Jakarta Raya)

Nadya Fadhilah Azzahra; Andrian Andrian; Haryudi Anas; Afif Maulana Ibrahim

2025 pp. 42-54 DOI 10.38035/gmbr.v1i2.792

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The Influence of Celebrity Endorsement and Brand Love on Purchase Intention

Andri Catur Trissetianto

2025 pp. 71-76 DOI 10.38035/gmbr.v1i2.809

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The Role of TikTok in Shaping Gen Z's Brand Loyalty and Consumer Behavior

Andri Catur Trissetianto; Hapzi Ali

2025 pp. 77-83 DOI 10.38035/gmbr.v1i2.818

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Tinjauan Literatur: The Mediating Role of Organizational Improvement in the Effects of Training and Education and Career Development on Employee Morale: A Syistematic Literature Review

Tessa Alqifti; Fadillah Tri Sari Nasrul; Yance Gafar; Vira Julita; M. Havidz Aima

2026 pp. 108-123 DOI 10.38035/gmbr.v1i2.787

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