Analysis of Social Media Space: Use of Weverse Features as a Means of Communication for the NCT Dream Community

This study explores how the Weverse platform facilitates virtual communication between the South Korean boy group NCT Dream and their global fans, emphasizing aspects of positiveness and equality within online fandom interactions. Using a descriptive qualitative approach, the research analyzes the communicative patterns, emotional expressions, and sense of community formed through Weverse’s interactive features such as feeds, artist posts, live streaming, and translation tools. The findings reveal that Weverse serves as an inclusive digital space that enables fans to build strong parasocial relationships, share emotions, and engage in collaborative cultural participation despite linguistic and geographical barriers. The communication that occurs reflects openness, empathy, and equality, demonstrating how digital platforms can strengthen the emotional connection between idols and fans. Overall, the study concludes that Weverse has transformed into a dynamic ecosystem of emotional exchange and collective identity, illustrating the power of digital communication in shaping positive, supportive, and globally connected fan communities.