Group Communication as a Strategy for Cultural Identity Maintenance: A Case Study of the Flobamorata Community of East Nusa Tenggara (NTT) in Kranji, West Bekasi

This study investigates the role of group communication within the Flobamorata community in Kranji, West Bekasi, as a means of preserving the cultural identity of East Nusa Tenggara (NTT) migrants. Employing observation, interviews, and documentation, the research reveals that the community's efforts are driven by a strong sense of brotherhood and a collective desire to maintain NTT culture in the diaspora. Key findings indicate that effective group communication, primarily via WhatsApp, fosters strong ties between leaders and members, ensuring information flow and mitigating feelings of exclusion. While challenges such as financial constraints, work commitments, and geographical distance exist, these are largely overcome by a deep love for NTT culture and a strong sense of solidarity. The community actively organizes cultural events, traditional gatherings, and mutual visits, reinforcing NTT identity through symbolic elements like kain tenun, language, and music. Ultimately, the Flobamorata community serves as a crucial platform for strengthening collective identity, promoting cultural heritage, and ensuring its continuity among NTT migrants.