The Owner's Persuasive Communication Pattern at Mr. Dens Barbershop Hairstylist North Bekasi: Motivating Employee Performance

This study investigates the persuasive communication patterns employed by the owner of Mr.Dens Hairstylist to motivate employee performance, alongside the specific motivational efforts, communication media, and challenges encountered within the barbershop. Utilizing interviews and observations, the research identifies three distinct persuasive communication patterns: assertive, passive, and aggressive. Assertive communication, characterized by respect and open dialogue, effectively fosters a positive and collaborative work environment. Passive communication, through general motivational messages, helps maintain morale and focus. Conversely, aggressive communication, while potentially yielding rapid short-term results, risks damaging long-term working relationships. The study also highlights the use of WhatsApp as a primary communication medium, supplemented by verbal interactions, and the implementation of performance-based bonuses and team outings as key motivational incentives. Challenges primarily involve employee misunderstanding of instructions, underscoring the need for clear communication and trusted intermediaries. The findings suggest that a balanced and multifaceted communication approach, integrating various styles and media, is crucial for sustained employee motivation and the barbershop's success in a competitive market.