Women's Empowerment Through Msmes: A Strategy for Improving Family Economy in the Digital Era

This study examines women's empowerment strategies through MSMEs to improve family finances in the digital era. Women play a strategic role in the Indonesian economy, managing 64.5% of all MSMEs and employing 97% of the female workforce. Digital transformation is key to optimizing the potential of women's MSMEs, as the government targets 30 million MSMEs adopting digital technology by 2024. The research method used a descriptive qualitative approach with secondary data analysis from various official sources. The results show that the digitalization of women's MSMEs has a positive impact on increasing family income, expanding market access, and improving business operational efficiency. Effective strategies include digital literacy training, e-commerce platform development, and supporting access to financing. The implementation of the women's MSME digitalization program contributed significantly to national economic growth, reaching 61.07% of GDP, with a value of IDR 8,573.89 trillion.