The Role of The Creative Economy in Stimulating Entrepreneurial Growth in The Digital Era

This study analyzes the role of the creative economy in driving entrepreneurship growth in Indonesia in the digital era. Using a desk study and secondary data analysis from the Central Statistics Agency (BPS) and the Ministry of Tourism and Creative Economy, this study reveals the creative economy sector's significant contribution to the growth of digital entrepreneurship. The results show that in 2022, the creative economy's Gross Domestic Product reached IDR 1.28 quadrillion, employing 23.98 million people. Digital transformation has transformed the entrepreneurial landscape through e-commerce platforms, mobile applications, and technology startups. The culinary, fashion, and crafts subsectors are key drivers, contributing 49.54%, 23%, and 20.85%, respectively, to the creative economy workforce. Digitalization provides broader market access, reduces barriers to entry for new entrepreneurs, and creates innovative business models. This study concludes that the creative economy plays a strategic role as a catalyst for entrepreneurial growth through the use of digital technology and continuous innovation.