Innovation and Creativity as Driving Forces of Entrepreneurship in the Creative Economy Sector

Creative economy has become a new driving force in Indonesia's economy with a contribution to national GDP reaching 6.54% in 2022. This research analyzes the role of innovation and creativity as driving forces of entrepreneurship in Indonesia's creative economy sector. The research method uses a qualitative approach with literature study analysis of scientific publications and official government data for the 2020-2024 period. The research results show that innovation and creativity have a significant influence on entrepreneurial success in the creative economy sector. The culinary, fashion, and craft sectors dominate with a 75% contribution to the national creative economy GDP value. Digital transformation becomes the main catalyst in transforming creative ideas into tangible economic value. Research findings indicate that developing an innovation ecosystem supported by collaboration among stakeholders is key to the success of creative economy entrepreneurship. This research contributes to developing more effective policy strategies in promoting Indonesia's creative economy growth.