The Existence of PT Pegadaian as a Bullion Bank Business Player in Indonesia

This study aims to analyze the existence of PT Pegadaian as a player in the bullion banking business in Indonesia, explore the most appropriate institutional structure, and formulate strategies and efforts to win the competition. PT Pegadaian, as a Non-Bank Financial Institution (LKBB) with strong infrastructure, networks, and public trust, and long experience in the gold business, has significant potential to play a role in bullion banking services, namely financial institutions that manage gold-based trading, storage, financing, and investment activities. This is in line with global trends and the increasing interest of the Indonesian public in stable investment instruments with high intrinsic value, namely gold. This study uses normative legal research methods with a conceptual and legislative approach. The primary data sources include literature, laws and regulations related to financial institutions, banking, LKBB, and gold (bullion) governance, as well as comparative studies of bullion banking practices in other countries. Data analysis was conducted using a descriptive-qualitative approach to evaluate PT Pegadaian's position, potential, and legal framework and to formulate strategic recommendations.