Impact of Price Fairness and On-Time Perfomance On Customer Loyalty Factor of Low-Cost Carrier Airlines (Case Study: Lion Air Airline)

The main goal of this study is to find out how customer loyalty at Lion Air is affected by key operational factors like price fairness, on-time performance, and flight frequency. The review populace comprised of travelers of Lion Air at Soekarno-Hatta Air terminal. The Slovin formula was used to determine the sample size, and 100 people from the aforementioned population were chosen to participate. As Using a five-point Likert scale, a questionnaire survey was conducted online via Google Forms to collect the data for this study. For data analysis on Smart-PLS, the resulting data were then processed with structural equation modeling (SEM). The study produced three hypotheses, two of which were accepted and one of which was rejected. The hypothesis that was rejected was that low-cost airline customer loyalty factors are influenced by price fairness.